DESIGN THINKING

A human-centered approach to creating innovative business solutions that engage your customers and provide a competitive advantage.

Innovate With Us

Launching a new product, service, or revamping your customer experience is a daunting task. How much easier would it be if you had a guide to help you?

Design-led companies have outperformed the S&P 500® by 228% over the last 10 years.1 Investing in Design Thinking has given these companies the ability to create innovative and empathetic solutions that provide a competitive advantage.

Incorporating human-centered design greatly improves your chances of producing innovative solutions that exceed customer expectations. We can help you apply human-centric design to the way your business works.


An exceptional customer experience is at the core of Kay Impex's Design Thinking methodology. Let us help you reframe problems, develop new insights and conceptualize innovative solutions -- in as few as twenty days. Our proven framework is made up of five phases that facilitate an iterative approach to deliver outcomes that exceed your end users’ needs and create measurable value.
In short, it’s a superior way to achieve business results.

Sprint to Better Design

CompuCom delivers Design Thinking in a four-week sprint, providing clients with design research, a workshop, and post-workshop production where final prototypes are created. All deliverables are presented at an executive readout.

Your schedule allowing, CompuCom can take your team from inception to delivery in as little as 20 working days. This provides potential results much faster than the standard months-long duration of most innovation projects.

Design Thinking Steps

The Design Thinking Journey

Empathize

Determine who the customer is and identify what really matters to them.

Define

Verify what the customer really needs.

Ideate

Two-day workshop to devise creative solutions to meet or exceed the customer’s needs.

Prototype

Representations of one or more of the ideas that have the highest potential.

Test

Show prototype idea(s) to users, capture feedback, iteratively incorporate into development.

Consult our experts for a better insight into Design Thinking.

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